Contribution Margin: Formula, Examples & Benchmarks
Contribution margin shows what each sale contributes to fixed costs and profit. Learn the formula, see worked examples, and benchmark your margin.
June 8, 2026 · 7 min read
ProfitPulse Blog
Practical guides on agency finance, forecasting, and growth metrics.
Marketing Efficiency Ratio (MER): Formula & Benchmarks
Marketing efficiency ratio (MER) measures total revenue against total ad spend. Learn the MER formula, 2026 benchmarks, and how it differs from ROAS.
June 1, 2026 · 7 min read
Gross Margin Formula: How to Calculate & Improve It
Gross margin formula shows how much revenue you keep after direct costs. Learn how to calculate it, see agency benchmarks, and find proven ways to improve your margin.
May 25, 2026 · 7 min read
Marketing Payback Period: Formula & Benchmarks
Marketing payback period tells you how fast acquisition spend returns as gross profit. See the formula, 2026 benchmarks, and proven ways to shorten it.
May 18, 2026 · 7 min read
ROAS Calculator: Formula & Examples
Learn the ROAS formula, see worked examples, and use a free ROAS calculator to forecast return on ad spend for any campaign.
May 13, 2026 · 7 min read
Break-Even ROAS Explained: Formula & Examples
Break-even ROAS is the return on ad spend you need just to cover costs. Learn the formula, walk through examples, and find your threshold.
May 13, 2026 · 6 min read