ROAS Calculator: Formula, Examples & Free Tool for Agencies
Learn the ROAS formula, see worked examples, and use a free ROAS calculator to forecast return on ad spend for any campaign.
May 13, 2026 · 7 min read
ProfitPulse Blog
Practical guides on agency finance, forecasting, and growth metrics.
Break-Even ROAS Explained: Formula, Calculator & Why It Matters
Break-even ROAS is the return on ad spend you need just to cover costs. Learn the formula, walk through examples, and find your threshold.
May 13, 2026 · 6 min read
Customer Acquisition Cost (CAC): Formula, Benchmarks & How to Lower It
Customer acquisition cost is the total spend required to win one new customer. See the CAC formula, industry benchmarks, and proven ways to bring it down.
May 13, 2026 · 8 min read
LTV:CAC Ratio: What's Healthy and How to Improve It
The LTV:CAC ratio compares customer lifetime value to acquisition cost. Learn what 3:1 really means, when to scale, and how to fix a broken ratio.
May 13, 2026 · 7 min read
Agency Profit Margins: 2026 Benchmarks for Digital & Marketing Agencies
What's a healthy agency profit margin? See 2026 benchmarks for digital, marketing, and creative agencies, plus the levers that move the number.
May 13, 2026 · 6 min read
Scaling Velocity: Forecasting Agency Growth Without Burning Cash
Scaling velocity is how fast an agency can responsibly grow ad spend. Learn the inputs, the math, and how to forecast it before you commit a budget.
May 13, 2026 · 7 min read