Customer Acquisition Cost: Formula & Benchmarks
Customer acquisition cost is the total spend required to win one new customer. See the CAC formula, industry benchmarks, and proven ways to bring it down.
May 13, 2026 · 8 min read
ProfitPulse Metrics — Blog Archive
The full ProfitPulse archive.
LTV:CAC Ratio: What's Healthy & How to Fix It
The LTV:CAC ratio compares customer lifetime value to acquisition cost. Learn what 3:1 really means, when to scale, and how to fix a broken ratio.
May 13, 2026 · 7 min read
Agency Profit Margins: 2026 Benchmarks
What's a healthy agency profit margin? See 2026 benchmarks for digital, marketing, and creative agencies, plus the levers that move the number.
May 13, 2026 · 6 min read
Scaling Velocity: Forecast Agency Growth
Scaling velocity is how fast an agency can responsibly grow ad spend. Learn the inputs, the math, and how to forecast it before you commit a budget.
May 13, 2026 · 7 min read